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MONTRÉAL, QC
janvier/January 16-19, 2017

PLACE FORZANI
4855, rue Louis-B.-Mayer,
Laval, QC, H7P 6C8

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TORONTO, ON
January 28-31, 2017

151 Royal Group Crescent, Vaughan, ON, L4H 1X9

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EDMONTON, AB
February 26-28, 2017

Location to be announced

HALIFAX, NS
April 2 - 4, 2017

RONA BUILDING
350 Horseshoe Lake Drive, Halifax, Nova Scotia, B3S 0B4

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November Retail Tips

  • Decorate your store for Christmas. Play Christmas music to encourage shoppers.
  • Don't forget to keep the store full with basics. Reorder November and December.
  • Feature outdoor decorations such as lights, wreaths, bows & bulbs, etc.
  • Regularly rotate giftware items.
  • Stock up cold weather gear such as ice scrapers, antifreeze, salt, etc.
  • Don't forget hats, mittens, scarves, gloves.
  • Build a Christmas stocking stuffer section in mid-November.
  • Make sure your craft section is well stocked as people make their own decorations and gifts for Christmas.
  • Review last year's seasonal sales / notes and last year's inventory.

December Retail Tips

Generate some extra revenue this holiday season:

With your store nicely decorated, Christmas music playing in the background and merchandise displayed strategically around the store you are sure to have a significant increase in sales from the month before. Here are a few extra tips on how to capitalize on this time of year:

  • By the end of the first week of December, you should have a new endcap set up displaying party hats, wrapping paper, serviettes, disposable tableware, etc.
  • Historically, the highest volume of sales on bags, tissues and bows occur the week of December 18th -24th.  Make sure you are ready – STOCK UP!
  • Maintain a large quantity of gift-wrap essentials: bags, tissue paper, bows, ribbons, etc.
  • Have a visible section of scissors, tape, glue and sparkling markers. May be displayed in your impulse buy section.
  • Include photo albums/ frames endcap as Christmas is the season for pictures.
  • Continue to rotate/ change your endcaps to give your store a new look.
  • Cash area remains the #1 impulse buy section; therefore, try new items in this area. Take notes on what sells well and what does not.
  • Throughout the month be well stocked with gloves mittens, and hats.
  • Starting December 26th is boxing week. Use this time to clear out all Christmas items i.e. wrap, cards, bags, etc. at 30%-50% off.

 

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