How to Create a Successful Sales Team

A) Recruitment

Smart Recruitment:
• Create an Employee profile & job description.
• Explore all resources, don't just hang a sign in the window.
• Hire nice people with positive attitudes.
• Look for people who want a retail career not just a job.

Qualifications:
• Must speak English well.
• Must be familiar with the store's product.
• Prior retail experience, with a major retailer preferred.
• Willingness to learn.

Sales Associate job description:
• Meet & greet each customer.
• Determine the customers' needs.
• Have knowledge of all the items carried in the store not only in their area or dept.
• Know how to suggest additional items.
• Know the store policies.
• Know how to answer any objections.
• Must send thank you notes & make sales phone calls.
• Handle floor maintenance, housekeeping and re-stocking.

How to keep them:
• Create an environment where people want to work.
• Pay attention.
• Hold sales meetings.
• Care about them.
• Make sure they know how they are contributing.
• Offer incentives, discounts, family days.
• Give them business cards.
• Pay them well and offer health care.
• Have flexible hours.

Employee compensation:

Set Goals:
• In total sales
• New Customers
• Repeat Customers