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Store Fixture Ideas: • Change and rotate the fixtures within the store to add variety and excitement to the shopping experience. • Some fixtures can be used for display in a window as well as on the sales floor and fixture and window rotation is up to the individual shopkeeper. • Think about putting your display racks on wheels so that you can easily reconfigure your departments to emphasize and de-emphasize product categories depending on inventories, promotions and seasons. • The most successful fixture systems are installed to be flexible and offer you the opportunity to make major display reconfigurations with little or no additional investment. Some basic types of fixtures to consider: Lighting Here are a few lighting choices to consider and an explanation of the applications they are most suited for: General lighting: illuminates both the merchandise and the traffic path in a store. It is usually not flexible. Accent lighting: can accentuate merchandise and is usually designed for adjustability. Most accent lighting is placed to highlight focal displays. Task lighting: is used in work areas, such as under the counter of the cash wrap or in a stock room. This lighting is usually fluorescent and should not create shadows. Basic types of Lighting fixtures:
Graphics and Signage Graphics and signage communicate your store image. • They can be used to educate customers about merchandise for sale, Interior graphics and signage : • Promoting campaigns Tools and Supplies Here is a list of visual merchandising and display supplies every store should have on hand: • Calendar listing of all holidays and special occasions |
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