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Store Fixture Ideas:

•  Change and rotate the fixtures within the store to add variety and excitement to the shopping experience.

•  Some fixtures can be used for display in a window as well as on the sales floor and fixture and window rotation is up to the individual shopkeeper.

•  Think about putting your display racks on wheels so that you can easily reconfigure your departments to emphasize and de-emphasize product categories depending on inventories, promotions and seasons.

•  The most successful fixture systems are installed to be flexible and offer you the opportunity to make major display reconfigurations with little or no additional investment.

Some basic types of fixtures to consider:
•  Wall Shelving
•  Floor Standing Shelving Units
•  Pedestals
•  Tables
•  Bins
•  Revolving Display Stands
•  Wheeled Carts
•  Security Fixtures like Glass Showcases
•  Hanging Fixtures
•  Waterfall
•  Round racks
•  Bar
•  Antiques
•  Armoires
•  Unique pieces of FurnitureGo On Top


Lighting

Here are a few lighting choices to consider and an explanation of the applications they are most suited for:

General lighting: illuminates both the merchandise and the traffic path in a store. It is usually not flexible.

Accent lighting: can accentuate merchandise and is usually designed for adjustability. Most accent lighting is placed to highlight focal displays.

Task lighting: is used in work areas, such as under the counter of the cash wrap or in a stock room. This lighting is usually fluorescent and should not create shadows.

Basic types of Lighting fixtures:

  • Track mounted onto ceiling or walls
    Best used for: highlighting focal displays
  • Recessed ceiling mounted also called "high-hat" Best used for: lighting pinpoint focal displays while concealing the light source.
  • Wall mounted sconce or other decorative fixture
    Best used for: illuminating something just below the fixture
  • Exterior ceiling mounted.
    This covers a variety of fixtures good for general. Go On Top

Graphics and Signage

Graphics and signage communicate your store image.

• They can be used to educate customers about merchandise for sale,
• Announce special promotions
• Direct traffic flow through your store.
• Many stores use large posters, photo enlargements or other large graphics in their windows with items placed near-by.

Interior graphics and signage :

•  Promoting campaigns
•  Previewing a product. i.e. “Coming Soon”
•  Announcement
•  Holiday promotion
•  Identify classifications of product
•  Show brand identification
•  And MoreGo On Top


Tools and Supplies

Here is a list of visual merchandising and display supplies every store should have on hand:

• Calendar listing of all holidays and special occasions
• Duct tape
• Fishing line
• Glass cleaner
• Hammer
• Hot glue gun
• Hot glue sticks
• Iron with board or steamer
• Ladder
• Light bulbs (extras)
• Nails and screws (assorted)
• Pencils and sharpener
• Rubber bands
• Scissors
• Screwdrivers, flat tip and phillips head
• Straight dress pins
• Tape measure
• Tool box
• Two-faced tape
• Utility/ razor knife
• Velcro strips
• Wire
• Yellow pages

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