AZ Home and Gifts

The main focus of AZ is to offer and supply retail trade with key components in the home décor category primarily picture frames and candles. Home fragrance and frames are the 2 top selling categories in home décor today. Home décor is about look, quality and price point. As long as you’re bringing in good value products, the consumers will remain happy and keep coming back.

Over the years the consumer’s demands have changed and their way of shopping has evolved. People are using candles to decorate their homes, therefore AZ introduced a more decorative line of candles with matching holders and jars for various sizes and shapes of candles.

A lot of people misunderstand candles. Some candles are coated with a scent around the outside however are plane in the centre. It costs a little more to create a candle with a scented centre, however the value your customers will get out of that is also much greater.

The new create a diffuser program allows the consumer to pick their bottle, pick their reed and their scent to match the combination to a particular area in their home.

When it comes to picture frames consumers are looking for clean lines, good quality but at a value price.

When merchandising frames, always try to keep them in similar groups/ series. If you position them that way, you have a higher chance of selling multiples to the consumer who want to duplicate what you have in your store and create their own collages.